Multinational firm execs laud Xi's keynote remarks at 4th CIIE (III)

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Shirley Xue, Managing Director of North East Asia, Beiersdorf AG

The words of President Xi Jinping in his speech at the opening ceremony of the 4th CIIE impressed me deeply. At the critical moment of human history, we're very excited to see China is putting together this event while ensuring safety amid the pandemic. This indicates that China wants to open up and share opportunities with the world as always. By doing so, China has also demonstrated its determination to drive sustainable development in the world as well as its obligation as the world's second-largest economy.

Today, China is driving high-level economic and social development with a new "dual circulation" model. As a leading global skincare group with a history of almost 140 years, Beiersdorf will embrace China's new strategy and its decision to further open up and strengthen cooperation. Taking advantage of the CIIE, we'll introduce more new brands, new products and new technologies to China, bring our cutting-edge skincare technologies and services to Chinese consumers with our company purpose called "Care Beyond Skin", and at the same time promote digital transformation and development. Moreover, against the background of "Green Low-carbon", we'll also announce our sustainability plan at the expo. We want to work with our consumers to contribute to social and environmental sustainability and undertake responsibilities far beyond those for a skincare company.

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