'She Can' health education project launched in Guangzhou

The China Children and Teenagers Foundation and Kotex, a leading feminine care product brand under Kimberly-Clark, recently launched the "She Can" adolescent health education public welfare project in Guangzhou, Guangdong province before full introduction of the project across the country.

This project aims to teach adolescent girls about adolescent physical and mental health, improve their scientific understanding of adolescence, and prevent physical and mental problems caused by changes in adolescence.

The project will take adolescent health education as the starting point, build online and offline platforms and provide public welfare support for adolescent girls and families.

After the launch of the project, a "She Can" bag with feminine care products will be distributed to 300,000 girls in more than 1,000 secondary schools in the country.

Online and offline health consultation and other adolescent health popularization services will also be provided.

Zhu Xisheng, vice president and secretary-general of the China Children and Teenagers Foundation, said it is important to properly guide girls to adapt to the various physiological and psychological changes during adolescence. Promoting the popularization of education on adolescent health, he added, requires attention from the whole society.

"We will fully integrate social resources to help girls to learn about adolescent health, to have better self-awareness and effectively prevent physical and psychological problems brought about by adolescent changes," Zhu said.

Kimberly-Clark's global "She Can" program is an important part of the company's 2030 sustainable development strategy and goals, said Luo Qinxin, marketing director of Kotex.

Kotex has been committed to further eliminate the prejudice of "menstrual shame" and end the inequality termed "period poverty", so every girl will have a healthy and beautiful adolescence, the company said.