CCTV will air its 'small New Year' show, with a range of performances aimed at drawing the youth, Cai Mengqi reports in Wuxi, Jiangsu.
Chunwan, or the Spring Festival gala, has become an important ritual for Chinese people. China Central Television will present an entertainment program titled 2022 Spring Festival Web Gala on Tuesday night－the day of "small New Year", or xiaonian in Chinese, which is usually celebrated a week before Chinese New Year.
Traditional Chinese culture, national confidence and the aerospace industry are the focus of the gala, along with singing, dancing and traditional Chinese and Western instrumental music.
Despite the word "web" in the event's official name, it will be broadcast both on TV and online video platforms.
In 2011, CCTV's web gala made its debut on the first day of Spring Festival. With the development of the internet, the online gala has become a way for CCTV to extend its reach among Chinese youth.
The internet has developed into such an intrinsic part of our lives and has changed the way we consume media, especially young people.
"We are willing to use the means and methods of media integration to attract a wider audience, especially young people," says Tang Xiaoyan, chief producer of the gala.
"We would like our entertainment gala to speak to the young people in a fresh way, and to achieve positive feedback."
