More Bing Dwen Dwen toys on way to licensed stores

In order to meet the surging demand, the Beijing Olympic organizers have said they would increase the supply, and factories resumed work early amid the weeklong Lunar New Year holiday to ramp up production.

Piao Xuedong, director of the marketing department of the organizing committee, said the organizers had prepared a large volume of stock before the opening ceremony, but people's enthusiasm over the merchandise went beyond expectations.

The Games coincided with the Chinese New Year holiday, and manufacturing of the silicone gel that makes up the ice shell of the toy requires a large number of molds and a lot of time. This explains the scarcity of stock and slow replenishment, he said.