Chinese menswear brand Ouhetu and Tsinghua institute discuss role of blue

Chinese menswear brand Ouhetu held a conference on the application of the blue color with Color and Imaging Institute of Tsinghua University's Art and Science Research Center on Feb 28.

This is the second cooperation between the brand and the institute, aiming to put scientific theories into better practice through in-depth research on color matching and application scenarios to help consumers get a better menswear matching experience, and also to explore a new path for Chinese menswear brand.

To understand the role of blue in menswear, Song Wenwen, executive deputy director of the institute, led the research team and combed through the cases of blue application on the runway in 2022 and the use of color in various categories of the brand's collection to summarize the menswear trends highlighting the color blue.

The study found that blue has a wide range of applications in menswear and is involved in five important scenarios such as business and leisure. At the same time, blue can reflect different emotions and temperaments in different scenarios, and male consumers can show their personalities and have a better experience by wearing blue.

Mao Weijun, the CEO of the brand, hopes that consumers will see the brand's sincerity and confidence. "Ouhetu needs the power of authoritative institutions to provide systematic and authoritative scientific theoretical guidance for dressing solutions. The cooperation will go on in the future."