Deputy looks to keep winter sports momentum

For many years, Anta has been engaged in the design, development, manufacturing and marketing of sportswear brands including Fila, Descente and Kolon Sport.

In 2019, the company set up an investor consortium to successfully acquire Amer Sports－a Finnish sportswear group that includes internationally recognized brands such as Salomon, Arc'teryx, Peak Performance, Atomic and Wilson－in an aim to unlock the potential of both the mass and high-end sportswear markets.

In July, Anta released its development strategy for the Anta brand over the next five years.

By 2025, the brand's annual growth rate for revenue will be 18 to 25 percent, and its overall market share will increase by 3 to 5 percent.

Anta has also aimed to keep penetrating global markets. The company will look to expand the presence of Amer Sports in China, North American and European markets.

Giving back to the community is also one of Ding's priorities. To celebrate the 30th anniversary of Anta last year, Ding and his family pledged to donate 10 billion yuan in cash and stock shares to set up the Hemin Foundation to support charity programs in sectors including medical aid, sports, village vitalization and environmental protection.