Domestic brands rapidly raising their game

In 2019, the market share of Chinese brands on Alibaba's retail platform reached 72 percent, according to the 2020 China Consumer Brand Development Report released by AliResearch. The annual growth rate for pharmaceutical health products reached 38.5 percent, beauty and personal care products saw 36.7 percent growth, while the food industry witnessed annual expansion of 31.5 percent.

With people buying beauty and personal care products to look good, and also food, drinks and healthcare products to enjoy life, Yongpu Coffee introduced its instant brand.

Hou Yongpu, the founder of Yongpu Coffee, which has updated its products continuously since being launched in 2014, said, "What customers want, and how they enjoy products, have always been our top priority, so we keep evolving to meet demand from consumers who give us the inspiration, encouragement and impetus to move forward."

Yongpu Coffee initially only sold drip-bag coffee, but to meet rising demand, it introduced high-quality instant coffee. It introduced coffee capsules on the Chinese market in 2017.

Hou said, "We've mastered the most difficult part－applying high technology to produce instant coffee without any preservatives and stabilizers that is storable at room temperature. We are now more determined to expand the local coffee market with better-quality products."

Yongpu Coffee is not the only Chinese brand to adopt high technology to become an innovative pioneer. Healthcare company Bio-Everyday is also attempting to achieve its goals with the use of scientific technology.