Lifestyle brand Shang Xia names new creative director

On Sept 15 in Shanghai, Chinese lifestyle brand Shang Xia announced that it has appointed Sun Leon as its home creative director, responsible for the development of the brand's home collection and brand development strategy.

Sun has nearly two decades of experience in the media industry and has served as editorial director and chief content officer for renowned home design media, Elle Decoration, for the past eight years.

The professional background and global vision endow him with a forward-looking perspective, keen insight into industry trends, connection with designers, making him an ideal leader of the brand's home creative team.

Sun led a series of cultural projects disseminated through media platforms and curatorial activities, echoing the vision of Shang Xia that integrates Eastern aesthetics into contemporary design.

As the chief strategy officer of the brand, he will further promote the development of Shang Xia's in the future and strengthen the reach and depth of the brand's influence.

This month, Shang Xia will present the 2023 spring summer fashion collection by Yang Li at Paris Fashion Week, to further introduce its understanding of Chinese heritage and craftsmanship. And its new home collection designed by Sun would be available in next April.

"Stemming from the new Chinese aesthetics of fashion and life, Shang Xia epitomizes the spirit of contemporary China. And I have always believed that it is our mission and responsibility to create an international brand that is rooted in Chinese traditions, internationally oriented and belongs to contemporary China," Sun said.