LVMH continues to desire strong bond with China

Global luxury group LVMH said that, as an old friend of the China International Import Expo, it is witnessing the country's trade opening-up along the way, and will continue to strengthen the bonds with Chinese consumers.

LVMH Board Member Antoine Arnault, said in a greeting video during the 2022 CIIE that LVMH has forged a solid and fruitful relationship with China.

"We have witnessed and participated in China's tremendous growth, development and further opening-up to foreign trade ever since the early 1990s," he said.

Andrew Wu, president of LVMH Greater China, agreed: "The CIIE is an important signal of China's continued opening-up, through which the country reaches out to rest of the world and promotes new connections. Believing in this huge market's great vitality, each time when our group participates in the CIIE, we demonstrate our confidence and proactively engage with audiences above and beyond the expo".

"We find that China is more than a market unparalleled by its size and participant compliance, it is also a partnership ecosystem, all contributing to the performance of our products and our Maisons," Arnault said.

This year, with a theme of "Reconnection", LVMH showcased exhibits from 14 of its Maisons to the expo.

For example, Bulgari displayed its first High Jewelry Digital Collectibles, a latest watch linked with Web 3.0, Heritage Interactive 3D Hologram and the Bulgari Microverse for visitors to dive in.

Using digital technology, Dior took attendees on a virtual reality tour of 30 Avenue Montaigne in Paris.

Global luxury travel retailer DFS, participating in the CIIE for the first time, launched the first luxury travel retail metaverse with its Beauty Guides as personal concierges to the virtual luxury playground.

Paying homage to the Chinese market, Fendi presented a special Baguette bag inspired by the Great Wall in Beijing.

"We are determined to continue strengthening our long-lasting bonds with Chinese consumers," Arnault said.

zhengyiran@chinadaily.com.cn