XCMG unveils new metaverse ambassador at Las Vegas trade show

chinadaily.com.cn | Updated: 2023-03-22 09:27

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Liu Jiansen, vice-president of XCMG Machinery and general manager of XCMG Import and Export Co, announced that the company's theme for the Las Vegas construction machinery trade show was "Solid to Succeed," reflecting XCMG's commitment to innovation, sustainability and excellence. [Photo provided to chinadaily.com.cn]

XCMG, a leading Chinese construction machinery company, made a big impact at CONEXPO-CON/AGG 2023 in Las Vegas, the world's largest construction trade show, which took place from March 14 to March 18. XCMG has been closely associated with CONEXPO-CON/AGG since the 1990s, and this marks the tenth time XCMG participated in the event.

At the show, XCMG exhibited its largest display ever of construction equipment, showcasing the latest products in cranes, excavators, loaders, piling machinery, road machinery, aerial work platforms, mining machinery and port machinery. Liu Jiansen, vice-president of XCMG Machinery and general manager of XCMG Import and Export Co, announced that the company's theme for the exhibition was "Solid to Succeed," reflecting XCMG's commitment to innovation, sustainability and excellence.

Besides showcasing its products, XCMG announced the launch of its new Metaverse Ambassador, marking its entry into the world of Metaverse. Liu Jiansen emphasized XCMG's focus on innovation, sustainability and the application of new technology. XCMG's participation in the Las Vegas exhibition demonstrates the company's international development strategy and commitment to the North American market.

XCMG shows the new trend of NFT. [Photo provided to chinadaily.com.cn]

The XCMG Metaverse Ambassador NFT, designed by a renowned digital artist, is highly sought after by collectors in the NFT community. XCMG's acquisition of the Bored Ape Yacht Club (BAYC) NFT with the serial number 3489 has also gained industry attention. XCMG's move reflects its forward-looking strategy and willingness to embrace Web3.0 and metaverse technology.

XCMG's participation in the Las Vegas construction machinery trade show and the launch of the new Metaverse Ambassador NFT are clear indications of the company's ambition to become a global leader in the construction machinery industry and a pioneer in the metaverse world. XCMG is committed to investing in innovation and technology and working closely with partners and customers worldwide to create a better future.

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