French skincare brand Nuxe to launch more products in China

French leading natural skincare brand Nuxe will continue cooperation with China's leading digital shopping platform Tmall and Sephora stores in China, Muriel Koch, CEO of Nuxe, said as she joined the business representatives of French President Emmanuel Macron's state visit to China in April.  Nuxe will also release its firming powdery cream Merveillance Lift in China.

"As the leading natural brand in French pharmacies, 100 percent developed and made in France, I'm very optimistic about the ability of our brand to attract even more Chinese consumers thanks to our local team and our partner Baozun Inc for the online and Sephora China for the offline," said Koch.

"Nuxe will continue to develop the star product Huile Prodigieuse in the Chinese market, and at the same time bring more anti-aging products to China," she said.

Nuxe opened its Tmall flagship store in China in 2019 and signed a three-year contract with Chinese actress Zhang Jiani as the spokesperson of its best-seller Huile Prodigieuse from September 2020 to attract Chinese consumers.

Before entering Tmall, Nuxe has accumulated many fans in the Chinese market through the exclusive cooperation with Sephora for 2 years. Muriel said Nuxe will continue to develop strategic cooperation with Sephora, and will jointly promote Nuxe's Tmall flagship store with Baozun Inc, hoping to seize a new round of opportunities after the economic recovery post epidemic.

The brand was founded in 1990 in Paris by Aliza Jabès, a graduate from Science Po Paris, who was particularly interested in the properties of plants, encouraged by her father, a researcher in the field of pharmacy. For more than 30 years, it has become a global group, present in some 60 countries. Each skincare product is formulated and manufactured in France to meet pharmaceutical quality requirements and combines the marvels of nature with the prowess of science.

Its iconic product Huile Prodigieuse, containing seven 100 percent botanical oils, was adopted first by French then European women. It is No 1 beauty oil in France and one bottle sold every 9 seconds throughout the world.