French natural skincare brand Caudalie promotes Clean Beauty to Chinese consumers

Caudalie, a French natural skincare brand, is striving to present its collections, expand exchanges among consumers and promote its concept of Clean Beauty in China.

The latest move is its appearance at the third China International Consumer Products Expo, which was held during April 10 and 15 in Haikou, southern China's coastal province of Hainan. Its Caudalie's second participation at expo.

The company's products on display at the expo covered a wide variety, including brightening collection, anti-aging products and supplements, with its French herbal-extracts-based skincare system and focus on Clean Beauty concept.

Clean Beauty concept is adhering to the principles of effectiveness and sustainability while maintaining a commitment to environmental protection, concentrating on clean, natural ingredients with formulas and processes that are highly effective yet safe, according to the company.

Caudalie's practice of using natural ingredients started as early as the last century. In addition, it explores eco-friendly packaging designs that radiate nature-nourished, intelligent energy.

Also at the expo, Caudalie held a sharing session about its sustainable development journey, detailing the brand's environmental protection endeavors and launched The Caudalie Clean Beauty White Paper.

So far, China is the world's second-largest consumer goods market and the largest online retail market, with final consumption expenditure accounting for more than half of the nation's GDP for 12 consecutive years.

Caudalie will elevate its brand image in the Chinese market step by step, launching all of its updated collections, expanding retail channels, exploring offline retailing, e-commerce, duty-free channels and cross-border business to steadily improve its sales performance, the company said.