Events promote high-quality development of brand building

Nearly a thousand of Chinese enterprises showcased and released a large number of new products, technologies and services at the Exposition on China Brand amid the 2023 China Brand Day events in Shanghai from May 10 to 14.

Thirty-eight centrally State-owned enterprises brought their latest products and programs this year, with the number of exhibitors doubled that of 2021, according to a People's Daily report on Monday. More Chinese companies are contributing to the development of the world as the China State Construction Engineering Corp has built more than 2,400 projects in countries and regions alongside the Belt and Road Initiative since 2013.

As the country's civil aviation market is witnessing gradual recovery, Air China is accelerating its global footprint by adopting new cabin interiors and in-flight entertainment equipment.

China's industrial giant CRRC Corp Ltd unveiled its latest hydrogen-powered city train at the exposition. With a 600-km driving mileage, the train is equipped with automated start and stop technology and can reach zero-emission while driving.

Besides high-tech brands, this year's exposition also launched a special zone for rural vitalization, with 93 agricultural brands showcased, attracting a large number of visitors.

According to Zheng Shanjie, director of the National Development and Reform Commission, the country will accelerate building an innovation system, strengthening intellectual property protection, and fostering world-class enterprises with outstanding products and brands.

Based on the platform of China International Import Expo, Shanghai is accelerating in building itself as an international consumption center and attracting more domestic and overseas brands. The city will continue to strengthen brand protection, build professional service platforms for brands and assist more Chinese brands in entering the world market, according to the report.