Fight starts for strategic cinema audience
As summer vacation approaches, the "battle" to captivate children and teenagers in domestic cinemas unfolds. One such example is Happy Mom and Girl 1: Sweetheart on Mission, a spin-off of the enduring franchise Big-Headed Kid and Small-Headed Father.
Produced by China Media Group's CCTV-14 and CCTV Animation Group, the 88-minute animated movie tells the story of a young girl, nicknamed "Mianhuatang" (cotton candy), as she embarks on a journey to fulfill her dream of becoming a robot scientist. However, when she attempts to create a jelly-shaped robot, she faces opposition from her scientist mother.
The movie has been released in theaters nationwide since July 1. During its premiere last week, some notable anchors of Chinese children's programs, including Ju Ping and Jia Jie, who is better known by her stage name Xiaolu Jiejie (little deer sister), attended to promote the movie.
Additionally, the film also released a version specifically designed for visually impaired children, marking the first of its kind among Chinese animated movies.
