SenseAuto debuts cutting-edge solutions in Europe

SenseAuto is showcasing its artificial general intelligence-powered solutions for smart mobility at the IAA Mobility 2023, marking its successful debut in Europe, where modern vehicles were invented.

The startup's products portfolio includes the vision-based Driver Monitoring System, Occupant Monitoring System, Near-Field Monitoring System, the Innovative Cabin App, Cabin Brain as well as the ADAS offerings for Pilot Driving and Parking.

Wang Xiaogang, the company's co-founder and CEO, said "The industry is undergoing a pivotal change, driven by advancements in technology and user expectations."

He said a truly intelligent cabin is more than just technology, adding that it should be capable of fully understanding the users' needs and behaviours through interaction and providing a human-like engagement based on users' feedback.

SenseAuto has been a supplier for over 30 renowned automakers including Chery, GAC, SAIC and Nio.

Ellen Yang, vice-president of SenseAuto, said the company sees immense potential in the European market, with an R&D center built in Germany last year to reinforce the company's footprint in the region.