A building of awareness

The videos featuring the museum's collection have intrigued many people online, who have left comments that asked them to upload more videos and that show interest in visiting Ordos.

To date, Li and his colleagues have picked and chosen approximately 30 creative cultural items to sell on Douyin.

"They are deemed among the most practical and can be appreciated as art," Li says.

In his opinion, the most direct way to make cultural relics come alive is to have them involved in people's everyday lives.

"Allowing interested individuals to take products home that bear their traits is one way to do that," he says.

Contact the writers at yangfeiyue@chinadaily.com.cn