CIIE highlights China's growing demand for health products

Multinational corporations are making efforts to offer Chinese consumers products and solutions to meet their increasing demand for a healthier life, senior executives said at the sixth China International Import Expo (CIIE) in Shanghai.

United States consumer goods giant Procter & Gamble has been participating in the CIIE for five consecutive years. At this year's CIIE, it is showcasing about 70 products across 20 brands from nine categories.

Among them are its oral hygiene brands Oral-B and Crest, which are eyeing the opportunities brought by increasing awareness and demands for oral health among Chinese consumers.

Bringing the latest iO Series 3 electric toothbrush to the expo for its China debut, Oral-B hopes to contribute to the education of oral hygiene.

"P&G holds the corporate strategy of improving lives, and we are very committed to China as a market place where we see great potential," said Neal Reed, senior vice president of Oral Care Greater China at Procter & Gamble.

"In fact, our research tells us there are about 2.5 billion consumers in the world who suffer from cavity related issues, many of which suffer in pain, in China. And unfortunately, we believe that about 89 percent of the Chinese population have cavity or oral health related issues. What's even more worrying is that 79 percent of children at a very early age also have cavity issues. That's something that we're very committed to working on," Reed added.

"There is a huge opportunity for us here, and we are committed to unlocking it with a focus on trying to bring technology to drive sustainable daily habits that can help to empower consumers to improve their oral health," he said.