HP unveils new printing products targeting multiple markets in China

US tech company HP has unveiled a string of new printing products in China to target the home printing market, as well as the small and medium-sized enterprise market, and the large enterprise market.

The move is part of HP's long-term commitment to China, as it works to better tap the country's position as both a crucial market and an important part of its global supply chains.

Jason Juang, managing director of HP Greater China, said: "HP has been in China for 40 years. We have grown in China, with China, and for China."

"As we look forward, we see many opportunities to build on our success and serve the needs of our customers and communities. China's growing market, rapid technological development and advancing industry are paving the way for long-term, sustainable growth," Juang said.

The market research company International Data Corp predicted that by 2026, China's digital transformation expenditure on hardware will exceed $300 billion. This means that compared to other countries, Chinese enterprises still have a significant demand for hardware in the process of digital transformation, IDC said.