Companies pledged to donate funds and goods after Gansu earthquake

After the deadly earthquake jolted Gansu province in northwestern China, many enterprises have taken prompt actions to shoulder their corporate social responsibilities, donating funds and urgently needed goods to support the rescue and relief work in the affected regions.

After a magnitude of 6.2, the earthquake has caused 105 deaths in Gansu province and 13 deaths in Qinghai province as of Tuesday noon, according to China Central Television.

Beijing-based tech company ByteDance donated 20 million yuan ($2.8 million), and through the One Foundation, shipped the first batch of 1,000 quilts to the quake-hit areas.

ByteDance activated an emergency response mechanism and launched nonprofit projects on its public platform to raise money for the affected population and develop a disaster search function in collaboration with media and rescue teams.

Through the China Women's Development Foundation, China's sportswear company Li-Ning committed to donating cold protection supplies valued at 20 million yuan. The first batch of 10,000 down jackets are scheduled to head to the disaster-stricken people and rescue personnel in Gansu's Jishishan county, the epicenter, and the remaining supplies will be gradually allocated to other affected areas.

China's internet-based platform company Tencent donated 20 million yuan. Motor company BYD and smartphone brands Vivo and Oppo each donated 10 million yuan respectively.

After transporting more than 50,000 boxes of relief materials which included instant noodles, water, bread and chicken sausages, global technology and e-commerce company Alibaba announced an additional donation of 10 million yuan.

Tim Cook, CEO of the United States-based tech giant Apple, expressed his sorrow on his personal Weibo account and said that the company will be donating to support the relief and rebuilding efforts.

Local authorities have announced two official donation channels through the Jishishan county Red Cross and the county-level charity association. Funds, relief materials and rescue teams are needed.