Art program Yuxun launched in Beijing

A program focusing on innovative art creations was launched at the Beijing Arts and Crafts Museum in the capital city in late December.

The program Yuxun is looking for artistic collaborative projects with relevant brand enterprises, design studios, professional designers, art school faculty and students, as well as individuals passionate about art.

All creations will be based on the eight imperial handicrafts, including enamel, gold lacquer inlay and filigree inlay, as well as collections at the Beijing museum.

The program will last for four months and candidates can send their artworks by the end of January. The finalists will be announced in early March and receive support for further development.

Several artists were present at the launch ceremony and showcased their joint works with the Yuxun program that was first initiated in June.

Artist Su Dayou says he hopes the program can help more excellent crafts get commercialized.

Wang Jingjing, one of the program's initiators, says Yuxun will continue to focus on the creative development of cultural and creative products and the innovation of traditional craftsmanship. The goal is to provide professional support across the entire chain, including product design, supply chain construction, promotion and marketing, and sales conversion.