Game on for tourism bureaus across China after Harbin travel frenzy

With the tourism frenzy making Harbin a focal point for winter travel, cultural and tourism departments from a variety of regions across China are finding creative ways to promote their local attractions. It's game on for cities and provinces across the country as they look to explore new and creative ways to promote tourism, both online and offline.

The most recent excitement came as Hebei Cultural and Tourism Bureau rebranded its social media account and began posting extensively about the province’s attractions – from city introductions and natural landscapes to culinary delights and cultural experiences.

On January 12 alone, the "Hebei Culture and Tourism" Douyin account released a total of 75 short videos, tripling the volume of posts for the first 11 days of 2024.

The culture and tourism bureaus of Sichuan and Guangxi have sent performance troupes to Harbin to introduce their scenic and cultural attractions. The cultural and tourism bureau of Hulunbuir in Inner Mongolia put on a live performance to showcase the horsehead fiddle accompanying ethnic songs and dances on the streets of Harbin to entice visitors.