Thriving homestays boost rural tourism development

During his interactions with guests, surprises have come Huang's way.

In August, a guest from Shanghai decided to invest in a local art performance business after hearing from Huang about the lack of nighttime entertainment at the scenic spot. Huang put the guest in touch with the local authorities.

With his experience, Huang has helped raise the guest occupancy rate at the homestay above 50 percent, and its overall occupancy rate is nearly seven times higher than those at similar accommodations in surrounding areas. Guest reviews have also improved.

Since September, homestay owners in the area have flocked to Huang's villa to learn about his recipe for success, and have even sent their employees to him for internships.

As Huang's business makes its presence felt on the local tourist map, villagers living in the Nalati area have found opportunities to make extra income.

To entertain the rising number of guests, herdsmen offer them horse riding and distinctive cuisine from rural areas of Xinjiang.

Since Huang arrived in the area, more than a dozen new restaurants have opened.

Huang, who has made friends with many local herdsmen, said he originally planned to stay for just a year, but is now moving his family to the area.