Chinese mobile app companies to perform well in international markets

Chinese gaming and mobile economy companies can continue performing excellently in the international market in 2024 despite challenges, a senior executive at Israeli mobile marketing analytics company AppsFlyer said.

Ronen Mense, president and managing director of AppsFlyer Asia-Pacific, said he expected sustained growth for Chinese businesses in the international market.

"China's economic landscape is distinct, with notable achievements not only in the app domain but also in gaming and mobile sectors," Mense said.

According to him, a global economic recovery can be expected in 2024 and monitoring signals in the coming months is crucial.

"If interest rates continue to decline, liquidity may return to the market, allowing companies to secure funding and pursue bold strategies for business growth," he said.

Last year, the total value of the global mobile industry was approximately $500 billion, and advertising expenditures in the mobile industry were roughly around $360 billion.

"I believe there is still significant room for growth in both the economic and app markets. I maintain an optimistic outlook on the economic recovery in China and globally," Mense said.

According to him, AppsFlyer has been helping Chinese companies grow in international markets for the past 10 years by helping them better resonate with overseas users with mobile marketing analytics technology.

The company said it has about 70 percent market share in the global marketing analytics segment, and the corresponding figure in the Chinese market is about 80 percent.