The Lunar New Year, or Spring Festival, stands as the most important traditional festival for the Chinese people, embodying rich cultural connotations and deep historical roots. With the global rise in popularity of Chinese culture, approximately one-fifth of the world's population now celebrates the Spring Festival in diverse ways.
Moreover, since the Spring Festival was officially listed as a UN floating holiday last year, its significance has gained greater international recognition and influence.
Gift-giving is an integral part of Chinese traditions surrounding the festival. With the Spring Festival fast approaching, the 2024 China Cultural Creative Products Overseas Promotion Activity, initiated by the Resource Development Department of the Ministry of Culture and Tourism, aims to showcase China's cultural charm to the world through the distribution of cultural creative products infused with Chinese elements.
Throughout the event, carefully selected cultural creative products from cultural relic units across the nation blend the essence of traditional Chinese culture with modern aesthetics. These cultural creative gifts, including paper lanterns, fortune pouches, perpetual calendars, and tiger head shoes, are being sent overseas to spread the joy and festivity of the Spring Festival.
