China's festive boom continues in run-up to Lantern Festival

China's consumer market has continued to thrive after the Spring Festival holiday in the approach to the Lantern Festival. A range of activities and festival-themed products continue to drive consumption as people soak up the festive atmosphere.

Spectacular lantern fairs are being held across the country, with vibrant and exquisite lanterns dazzling visitors from cites to villages. People are enjoying colorful lanterns while taking part in cultural activities such as poetry appreciation and riddle solving to appreciate the charm of Chinese culture.

The fascination and love of traditional Chinese culture among young Chinese made "China chic" a buzzword at the beginning of the Year of the Dragon. Hanfu parades, Chinese music performances and many other activities highlighting Chinese elements are being held across the country, reflecting the craze for Chinese-style clothing and accessories in stores and online.