Dive into China's growing streaming industry

Embracing cutting-edge technologies

An industry driven by technological advancements, China's video streaming sector has shown tremendous drive in adopting emerging technologies to empower content creation and marketing as well as improve user experience.

For example, iQIYI has pioneered virtual production in using its digital assets, such as 3D scanned set locations of its original productions, to create various types of content, ranging from dramas and films to animations. According to the company, this technology was used to capture over 3,000 minutes of footage for The Story of Mystics, a costume drama by iQIYI.

Leveraging Generative AI, the company assists content creators in better evaluating scripts and helps marketing teams generate videos and posters.

"These efforts not only improve content production and operation efficiency, but also unleash creative potentials," Gong remarked. "Over the past year, we used AI for mass-producing quality marketing materials, which outperformed manual designs in click-through rates and viewership."

Additionally, iQIYI's AI search capabilities, which can comprehend video content at minute level and generate detailed plot summaries for each playlist, ensure viewers can instantly access desired content. The company's interactive features allow users to send bullet screens, chat and even sing karaoke.