Become a Farmer, a reality show that documents the farming journey of ten young people across 450 acres (182.19 hectares) of land, returned for its second season on iQIYI, China's leading online content provider.
The show, which was hugely successful in its first season, provides an inclusive glimpse into the agricultural process of planting, tilling and harvesting, along with participants engaging in various challenges that come from farm work, an area many youths of today are unfamiliar with. In anticipation of the premiere, Become a Farmer 2 garnered nearly 900,000 alerts on iQIYI, sparking widespread attention.
The new season continues to employ an innovative blend of long-form and short-form video, crafting a deeper, more immersive content experience for viewers. It also captures the growth and transformation of the 10 participants as they embark on their new farming life and highlights their relentless hard work and dedication, which radiates positivity and warmth toward young audiences.
As a brand-new hit variety show IP, Become a Farmer is at the forefront of carving out a niche in variety shows with its farming theme. With Season 1 earning a high rating of 9.0 on Douban, a popular Chinese content rating platform, the show was also nominated for Best Variety Show at the 28th Shanghai TV Festival Magnolia Awards.
