Starbucks launches new coffee with olive oil in China
Belinda Wong, chairwoman and co-CEO of Starbucks China, said: "Be it adapting global innovations for China, or creating brand new beverage platforms for the market, we are focused on accelerating beverage innovation to surprise and delight our customers with disruptive concepts that raise the bar for coffee innovation in China."
In Feb, Starbucks' innovation of the braised pork-flavored coffee to tap Spring Festival consumption went viral on social media and was sold out quickly at select stores.
In addition to being creative on its menu, Starbucks has continued to drive up its speed of expansion. This month, Starbucks opened its 1,000th store in Zhongshan city, Guangdong province, the third region where the company operates more than 1000 stores. By 2025, the company aims to operate 9,000 stores in 300 cities in the country.
