Where fashion meets self-expression
Fashion designer Zeng Yue blends Eastern and Western influences, emphasizing self-expression, comfort, and inclusivity through her brand, Li Xinran reports.
As Momonary approaches its fifth anniversary later this year, Zeng reflects on what has been the driving force throughout her journey. She acknowledges that her passion for fashion design and the sense of accomplishment from completing each project have been her biggest motivators. However, she remains pragmatic about the business aspect of the industry.
"To me, fashion design is more than just creativity — it's also about understanding that fashion is a business," she explained. "While it's a field where you can express yourself, it still requires hard work and dedication to turn your dreams into reality."
Regarding Momonary's participation in London Fashion Week, Zeng sees it as a mutual selection process. "When we were students, we used to idolize the "Big Four" fashion weeks. However, now with more experience, we've come to realize that these events are just platforms. What truly matters is the clothes we've crafted," she said. "We chose to apply for London Fashion Week because it embraces edginess and celebrates creativity, which perfectly resonates with the essence of Momonary."
