Spring outing tradition boosts business opportunities

Tea tours

In major tea-growing areas in China, including the eastern provinces of Zhejiang and Anhui, local tourist industries have introduced a series of tea-centered tourist experiences. They are inspired by the centuries-old tradition of tea producing and tasting during the tea harvest season around the Qingming Festival.

In Zhejiang's capital of Hangzhou, which is famous for the West Lake Longjing tea (or Dragon Well Tea), especially Longjing tea picked before Qingming Festival, tourists can book tea tours to experience Longjing tea picking and tea leaf frying as well as visit the national tea museum.

The county of Qimen in Anhui province, the origin of the Qimen (or Keemun) black tea, has become a popular destination for travelers seeking picturesque tea fields and accommodations that feature traditional Huizhou-style architecture.

Zhang Haochun works at a local bed and breakfast that offers guests the opportunity to experience tea picking, producing, and tasting. The establishment, capable of accommodating up to 50 guests, has frequently been fully booked since the beginning of spring and became even busier during the holiday, Zhang said.

Tourism website Mafengwo said its users' searches, comments, and bookings related to tea gardens and spring tea tasting had recently increased significantly.

According to Luo Yihong, a researcher on the tea industry, the popularity of tea tours reflects young people's pursuit of a healthy life and love for the traditional culture, which is expected to promote the integrated development of tea and tourist industries and a consumption upgrade in China's tea industry.

Passion for outdoors

With spring outing being a fashion among Chinese young people, growing interest in outdoor activities such as hiking and cycling has been observed on social networks.

For outdoors-related businesses, the public's growing passion for the outdoors means not only business opportunities during the holiday but also potential demand in the long term.

Sports goods retailer Decathlon said it saw a remarkable increase in its outdoor goods sales in China over the past month, among which mountain climbing and hiking goods accounted for over half of the total sales, the Economic Information Daily reported.

The second quarter of this year would be the "real peak season of outdoors" and "the sports consumption market will remain an uptrend," it said.

Wu Liyun, a scholar of culture and tourism at the Beijing International Studies University, said the surge in demand for spring outings would boost consumption in various sectors including catering, accommodation and traffic, and benefit the development of these industries.