Zibo retains its unique flavor among tourists

"Zibo's barbecue, from its peak popularity midyear to a decline months later and a recent rebound, reveals the instability of relying on a single internet-fueled trend to stimulate the local economy. The city needs to go beyond excessive reliance on short-term trends like barbecue," said Hong Yong, an associate research fellow at the Chinese Academy of International Trade and Economic Cooperation's e-commerce research institute.

"It should deeply explore and combine Zibo's rich historical and cultural heritage resources to create unique cultural tourism products. The government should also implement corresponding policies, supporting the barbecue and related industries through measures like tax incentives and entrepreneurship support."

"Regulating market order is also essential for the healthy development of the industry. Ongoing improvements in infrastructure, enhanced transportation convenience, and improved quality of accommodation and dining services will also help maintain Zibo's appeal and visitor willingness to spend," he said.

Zibo is actively seeking ways to convert the current visitor traffic into a long-term development stimulus and promote the growth of other industries. By exploring its cultural heritage and investing in tourism, Zibo is injecting fresh vitality into its economic landscape.

The district of Linzi in Zibo served as the ancient capital of the Qi state during the Spring and Autumn Period (770-476 BC) and the Warring States Period (475-221 BC).

The district boasts numerous historical sites such as the Chariot and Horse Museum. Local authorities and businesses are intensifying efforts to develop a range of products and services related to Qi culture to enrich the tourist experience.

Additionally, popular destinations like Zhoucun Ancient Commercial Street in Zibo's Zhoucun district and the Zibo Ceramic and Glass Museum are also hot spots for sightseeing.

"Many barbecue restaurant owners in our courtyard hope that Zibo's cultural and tourism will gain traction. We feel that many visitors, after trying Zibo's barbecue, might not return to the city solely for the barbecue again. However, if the city offers other attractions, such as historical sites, it can transform the short-term influx into long-term visits," said Zhang of Zibo Big Chimney Grilled Fish & Barbecue.