Designer Hu Sheguang reimagines iconic print for new car wrap
chinadaily.com.cn |
Updated: 2024-04-22 13:51
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When Chinese automaker FAW-Bestune launched the new Longteng edition for its B70 sedan on April 15 in Luoyang, central China’s Henan province, a new car wrap featuring Dongbei Dahua, or the “Northeast China big flower” print, wowed and mesmerized the audience.
The wrap was a crossover collaboration between the automaker and renowned fashion designer Hu Sheguang, who recently released an haute couture collection themed on the classical print during the the 2024 A/W Shanghai Fashion Week.
