Rokid launches new AR glasses to target broader audience

Chinese augmented reality glasses maker Rokid has unveiled the company's latest product Rokid AR Lite, as it aims to accelerate the popularity of special computing with more affordable devices.

In stark contrast to the high-cost offerings dominating the market, the company said Rokid AR Lite stands out as a device that prioritizes accessibility without compromising on quality.

Rokid AR Lite was launched on Kickstarter, a crowdfunding platform for innovative products, for $749. However, early backers can acquire the device for $499, enjoying a discount of up to 30 percent, Rokid said.

Misa Zhu, founder of Rokid, said the new product marks a significant turning point in the widespread adoption of AR technology, and the company hopes to make AR accessible to a broader audience.

According to the Hangzhou-based company, by seamlessly integrating the advanced features of the Rokid Max 2 glasses with the powerful capabilities of the Rokid Station 2 host unit, Rokid has crafted a product that revolutionizes the industry by making immersive spatial computing accessible to all.

Diverging from glasses employing the VST (video see-through) route, Rokid has embraced the OST (optical see-through) approach to mitigate concerns regarding delay and distortion, the company added.

The shipments of AR smart glasses increased by 64 percent year-on-year in 2023, according to market research company Counterpoint. It is expected that in 2024, more AR smart glasses will be commercialized, bringing richer experiences to outdoor applications and life assistance scenarios, Counterpoint said.

In the future, with continuous advancements in AR display and optical solutions, processors, wireless connectivity technology with other devices such as smartphones and computers, as well as improvements in user interfaces and applications, the AR smart glasses market is anticipated to experience further growth.