Summer box office picks up steam
Despite the fact that compared to the same period last year, the market has yet to see a blockbuster make more than a billion yuan — the threshold for defining a film as a runaway hit — it has become more heated in recent days, largely fueled by news of upcoming high-profile releases.
He adds that in addition to domestic movies, the industry is also expecting the market to be propelled by big-budget Hollywood releases, such as Marvel's superhero movie Deadpool &Wolverine and Warner Bros. Pictures' disaster film Twisters.
Rao Shuguang, president of the China Film Critics Association, says that despite lackluster performance following the Spring Festival holiday, the film market is now gaining momentum during the summer season. He adds that he believes the current buzz surrounding new releases will not only elevate the summer box office, but also contribute to the ongoing recovery of the domestic market.
Contact the writer at xufan@chinadaily.com.cn
