Vibrant day, radiant night: Rural tourism rocks

It is not just the summer that is heating up the evenings in Xinghua village of Yiyang county, Henan province. The thriving nighttime economy does that too, as the village comes alive with music, laughter and the bustling sounds of vendors.

"Xinghua village, formerly known as Shandi village, used to be an ordinary settlement at the foot of the local mountain. Today, it is vibrant by day and radiant by night, attracting a steady stream of visitors," said Zhou Jingwei, Party secretary of the village. "Our small mountainous village has gained new life."

With intensified efforts for rural vitalization, the village's cultural tourism, dining and homestay businesses have flourished to new heights — a night tourism economy with local characteristics has taken shape, featuring light shows, themed restaurants and unique camping experiences.

"Adorning every nook and cranny of the ancient village with lights that also reflect modern aesthetics, the village transforms into a dazzling spectacle when night falls," said a visitor surnamed Wang to the village. "The beautiful illumination breathes new life into the historic setting."

The rapid growth of the local nighttime economy has led to a significant increase in power consumption, and the escalating demand for electrical load has also placed higher requirements on the local power grid infrastructure, Zhou said, adding that electric power has become an essential factor to invigorate the village's nighttime economy.

After on-site assessments, it was estimated that Xinghua village's nighttime power load would reach 80 kilowatts and existing power lines, with their smaller diameter, were insufficient to meet the current demand.

"Many people from nearby counties and cities choose to visit Xinghua at night. The restaurants, shops and homestays within the scenic area consume significant amounts of electricity," said Zheng Shanlin, an employee at State Grid Yiyang County Power Supply Co.

"Therefore, we conduct regular nighttime inspections to promptly address any potential issues, ensuring everyone can safely enjoy the night scenery and unique charm of the ancient village," Zheng said.

To thoroughly resolve the power supply issues, the electricity supplier installed additional transformers, repositioned certain facilities, and upgraded over 1,200 meters of distribution lines to ensure a reliable and uninterrupted supply, it said.

Henan is not alone in backing rural tourism with full support and reliable energy push. Driving along the highway in Linxia, Gansu province, one can enjoy the serene scenery with gentle breezes and endless green meadows. At this time of the year, the expansive landscapes of Linxia are adorned with blooming wildflowers under clear skies.

At the intersection of the Linxia and Hezheng sections of the Taizishan tourism cluster lies the Yunshang Hezhou health resort. The cultural and wellness tourism base spans 30,000 square meters and offers a blend of local cultural experience, health-focused cuisine, leisure activities and eco-friendly farming.

"Currently, it's the peak tourist season, and visitors are flocking to the tourism cluster from all around the country, boosting our business," said Yao Xinzhou, head of the resort, adding that with its lush green landscapes, clear waters and melodic birdsong, it aims to provide a retreat for urban visitors seeking a slow-paced natural tourism experience.