Gen Z transforming alcohol culture

Redefining bar culture

These events also changed Qi's views on liquor and bars.

He explained that he had previously been influenced by the drinking culture of his parents' generation and held negative stereotypes about bars.

"I was surprised to discover that the bars we visited were well-decorated and even had a touch of romance. Most importantly, the relaxing atmosphere encouraged open and inclusive conversations," he said.

Li also observed a gradual decline in societal biases against alcohol consumption and those who partake in it.

"More and more, people are recognizing alcohol as a way to unwind and enjoy life," said Li.

Zhao Zifeng, a 25-year-old liquor enthusiast, for example, enjoys solitary drinking while eating meals, which contrasts with the traditional alcohol culture that often emphasizes social drinking.

"For summer, I prefer chilled white wine or beer, reserving red wine for the winter. The right beverage enhances the overall dining experience," he said, adding that sometimes after dinner, he might go for another round, drinking according to his mood and savoring the liquor.

He also enjoys discussing liquor because asking about someone's drink choice, even if it's non-alcoholic, reveals a lot about them. "Understanding the reasons behind their drink preferences is a great way to connect with people," Zhao said.

Just as Gen Z views their drink choices as a form of self-expression, young bartenders are also embracing cocktail crafting to showcase their individuality.

"When I look at a liquor, I see the culture and history intertwined with it," Zhang Yuan said. "A skilled bartender should not only demonstrate their techniques in a drink but also convey their emotions and interpretation of the ingredients."

However, she acknowledged that each customer may have a unique reaction to the same cocktail recipe. "Bartenders have the freedom to express themselves through their cocktails; customers are also free to share their feedback. All opinions are valued," Zhang Yuan said.

For Zhang Jianing, this shift toward a more personalized and relaxed alcohol culture is a positive development.

"Alcohol makes us more confident and expressive, allowing us to feel like the protagonists of our own stories rather than being objectified," he said. "As long as we drink moderately, a little alcohol can enrich our lives."

lixinran@i21st.cn