Lululemon, a leading athletic apparel, footwear and accessories company, recently announced that it will be participating in the 7th China International Import Expo (CIIE) in November for the first time, seeking to showcase its innovative new products.

According to Calvin McDonald, the chief executive officer of Lululemon, the CIIE will not only provide an international platform for Lululemon to showcase its products but also allow the company to connect with more Chinese consumers.

"We will leverage this opportunity to deepen our presence in the Chinese market and serve more Chinese consumers with our innovative apparel and footwear products and services," McDonald added.

Founded in 1998, Lululemon has experience strong growth since entering the Chinese market in 2013.

By Zhao Guangmei