Geographical indication booms on Chinese market

Apart from boosting the economy, GI plays an important role in protecting regional culture.

Suzhou embroidery from Zhenhu subdistrict in Jiangsu province is not only a GI product but also an item of intangible cultural heritage that has been made for around 2,000 years. It has regained popularity through IP licensing and collaborations with modern products like watches, headsets and even video games.

At a breakout session on integrating GI cultural communication and modern value, Zhang Xue, an inheritor of Suzhou embroidery, said that his team has applied for 42 patents and more than 1,000 copyrights.

Global GI specialties like Thai fish sauce also received significant attention at the conference. China has emphasized the importance of international GI cooperation.

In all, 110 Chinese GIs have been ensured protection globally, while 142 products from France, Britain, the United States, Mexico, the European Union and other countries and regions have received GI protection in China.

Guo Wen, a senior official of the CNIPA, said at the conference that China will continue to enhance GI protection efforts by establishing demonstration zones and enforcing stricter laws and added that the country looks forward to working with the global community to bring greater benefits to the people.