Black Myth: Wukong has global gamers abuzz

Over the past few years, many clients Jin has served have placed significant emphasis on going global. Reflecting on how large enterprises and multinational corporations in Europe and North America have developed globally over the past decades, Jin said he believes Chinese companies are entering their own Age of Discovery in the 21st century.

"From the perspective of future development opportunities, Chinese companies particularly need to focus on overseas markets, especially key destinations like the Association of Southeast Asian Nations member countries, the Middle East, and Central and South America," he added. "Countries worldwide are making huge investments in technological innovation and infrastructure improvements, and we should seize these opportunities."

A report released by app analytics company Adjust showed that Chinese developers are not only thriving on the international stage, but also helping reshape the global app landscape.

"In contrast to the more familiar approach globally, where app performance is initially measured by success in the home market and international expansion is a later consideration, Chinese developers often set their sights on global audiences from the start," the report said.

Chris Rupp, regional VP of sales for China at Adjust, said the strategic expansion of Chinese apps into emerging, tech-savvy markets such as Vietnam, Indonesia, India, Brazil and Turkiye showcases their adeptness in tapping into new consumer bases eager for innovation.

"Dominating download charts and excelling in revenue generation, Chinese-developed apps have mastered the art of delivering personalized experiences, harnessing data insights and aligning with local consumer needs. Their success is setting new global app trends and opening doors for expansive cross-cultural and technological exchanges," Rupp said.

Based on all Chinese-developed apps in Adjust's sample, the report showed the US stands out as the leading market with a significant 67 percent availability rate, underscoring the successful penetration of Chinese apps in one of the world's largest and most competitive app landscapes. India follows with an availability rate of 50 percent, eclipsing the India and Southeast Asia region's average 28 percent availability.

Brazil, at 40 percent, showcases a strong presence, as does Mexico at 29 percent, highlighting the appeal of Chinese apps in Latin America. Meanwhile, Indonesia and the Philippines, both at 37 percent, further reflect the sustained potential of Southeast Asia as a region of focus for Chinese app developers, the report said.

According to the report, Chinese gaming apps are a driving force in the INSEA market, while India holds a substantial share of Chinese social and e-commerce app installs and South Asian nations embrace Chinese fintech and utilities apps.

Paulina Klimenko, chief growth officer at PubMatic, a US-based advertising tech firm, said she is bullish on the rapidly growing China market, given the prominence of Chinese publishers in the global market.

"The China market is very promising and provides a huge opportunity," she said. "We will continue working with Chinese publishers going overseas, helping them monetize their ad inventory and enhance their advertising revenue."

For PubMatic, China is one of its fastest-growing markets in Asia Pacific, and remains one of the largest outside of the US. "We have high expectations in this market in the future," she said.

Klimenko said the successful global expansion of a rising number of Chinese companies is coupled with the continued recovery of the world's second-largest economy.

"China has been a growth engine of the global economy for many years, and now it is on track for recovery in 2024 and probably in the years beyond," she said. "I'm very bullish about China's prospects. We see a continued investment in innovation and infrastructure among Chinese companies and specifically tech companies."

Klimenko said she believes the digital economy is the most resilient part of the Chinese economy. "The advancement in mobile payments, online purchases and delivery services that Chinese companies are offering will continue to provide a strong impetus to economic growth in the future."

Looking forward, she expects to see more Chinese companies seeking global expansion, saying Pub-Matic will continue working with Chinese companies in fields including e-commerce and gaming sectors.