Collection launch marks brand's fashion-week debut

Designer Joyce Bao collaborated with pioneering Chinese fashion platform LABELHOOD to launch the first collection of her brand, JOYCE BAO, at Rockbund on Saturday during the 2025 Spring/Summer Shanghai Fashion Week.

This collaboration marked the brand's debut on Shanghai Fashion Week. With her unique perspective as an Asian woman and her experiences growing up in both Eastern and Western cultures, Bao, along with her sensitivity and understanding of female qualities, creates designs that not only embrace the softness of women but also highlight their contemporary strength and resilience.