Shanghai Masters attracted record-high number of on-site spectators

To attract spectators, sponsor zones at the center were filled with tennis-themed activities, offering fans and visitors a tennis frenzy throughout the venue. A diverse range of exclusive merchandise also captured the hearts of collectors and tennis enthusiasts, such as plush toys shaped like tennis balls and rackets, with sales exceeding one million yuan a day, according to the organizers who called the event "a thrilling showcase of world-class tennis talent that has captivated hundreds of thousands of audiences across China, but also served as a driver to boost economy and integrate sports with business and tourism".

In addition, the Shanghai Masters offered a special ticket promotion "Ticket & Travel" for spectators, navigating tennis spectators to visit famous tourist attractions in Shanghai, including the Huangpu River Cruise and the grand exhibition of ancient Egyptian artifacts at the Shanghai Museum.