Hotel Eclat brings its unique artistic hospitality to Saudi Arabia

Hotel Eclat Beijing, famed for its extensive art collection, has partnered with Nasla Tourism Co to expand into the Saudi Arabian market, in line with the Kingdom's Vision 2030 initiative to boost tourism.

The two parties signed a memorandum of understanding in Beijing on Tuesday outlining plans to create a boutique hotel experience in Saudi Arabia that seamlessly blends luxury, art and personalized service.

Dany Lutzel, representative of the brand Eclat, expressed: "Hotel Eclat is a celebration of the arts, culture and bespoke hospitality. We are incredibly proud to extend our brand into the Kingdom of Saudi Arabia.

"This partnership not only broadens our reach but is a powerful testament to the Kingdom's ambitions under Vision 2030. We look forward to working closely with Nasla Tourism Co to introduce a truly unique hotel concept that will cater to both local and international guests seeking the highest standards in the art of luxury and the luxury of art."

Ali Alsaileek, general manager of Nasla Tourism Co, said: "We are thrilled to bring Eclat's iconic brand to Saudi Arabia. With Vision 2030 paving the way for more significant tourism development, this collaboration will set a new standard for luxury and artistic expression in the hospitality sector."