CIIE's Shanghai Pavilion unveiled

One of the highlights of the exhibits is a Gundam robot made of pure gold, weighing one kilogram. It is a collaboration between Laofengxiang, one of China's oldest jewelry brands, with a history can be traced back to 1848 in the Qing Dynasty (1644-1911), and Japanese video game publisher Bandai Namco.

"At CIIE, we present innovative cultural and creative products inspired by this ancient art, bridging the gap between tradition and modern aesthetics," said Tang Binbin, a representative from the Shanghai Type Matrix Factory No 1.

In the Silk Road selections zone, global products ranging from French wines to Pakistani salt lamps, from Argentine leather goods to New Zealand honey, are displayed to emphasize CIIE's role in facilitating global trade.

"CIIE has opened doors for us to enter the Chinese market," said Niu Tao, a representative from Moca Rose, a Shanghai-based brand specializing in designer tableware. "Our design philosophy, inspired by cultural landmarks like the China Art Museum, resonates with consumers seeking a connection to heritage."