In 2004, Bvlgari established its first store on the Chinese mainland, a 12-square-meter boutique located in Beijing's Peninsula Hotel. Today, Bvlgari boasts approximately 100 stores across greater China and employs nearly 1,500 Chinese colleagues throughout the region.
Recognizing China as one of its most crucial markets, Babin stated that Bvlgari intends to expand its presence in China by opening additional stores, as more cities aspire to develop luxury shopping centers.
"China is one of the largest jewelry markets not only because Chinese purchase brands like Bvlgari, but also because they buy numerous Chinese brands as well. Therefore, Bvlgari is committed to this market, which is already our number one market, and we see a further growth in that market," Babin stated.
Furthermore, he mentioned that the mature e-commerce landscape in China will significantly enhance Bvlgari's progress within the country.
"We have the most advanced e-commerce market globally, attributed not only to the digital proficiency of the Chinese but also to platforms such as Tmall, JD.com, WeChat, and brand website.
"At Bvlgari, JD.com and Tmall play a very important part of the business, which also enables us to reach clients in Chinese cities where Bvlgari does not have a physical boutique," Babin said.
