Located in the Zhushan district of Jingdezhen, the Taoyangli historical and cultural district encompasses 108 ancient alleyways, kilns from the Ming and Qing dynasties over 400 years old, and ceramic industrial heritage spanning more than 70 years. Historically, it has been the center of porcelain production in the renowned "porcelain capital" of Jingdezhen.
Through continuous renovation, Taoyangli is attracting an increasing number of porcelain craftsmen and inheritors worldwide. A diverse array of ceramic products is continually injecting fresh vitality into the preservation of the intangible cultural heritage, making the art of ceramics a living tradition. According to statistics, in 2023, the Taoyangli historical and cultural district received a total of 4.42 million visitors, generating tourism revenue of 167.9 million yuan($23.2 million).
"The Taoyangli historical and cultural district has fused ceramic culture with modern tourism. By integrating elements of humanities, technology, and fashion into ceramic culture, it has developed new forms of cultural tourism. This has facilitated the transformation of the old district into a hub for cultural and creative industries and tourism services," said Zhou Jing, a deputy head of the Corporate Culture Department of the China Construction Group. "We can feel that Taoyangli has a rich scholarly atmosphere as well as a vibrant pulse of everyday life."
