As one of the fastest-growing sectors in China's entertainment industry, the micro-drama market, exceeded 50 billion yuan ($6.8 billion) in revenue last year, outpacing the sluggish film and television industries.
Exemplify the sector's popularity, the hit variety show Kaibo! Duanju Ji (On Air! Micro-Drama Season) reached over 62 million households and amassed nearly 100 million online views.
In it, 26 actors perform micro-drama remakes of six classic movie and TV drama franchises, including dynamic 2010 movie Go Lala Go! and the 2005 costume drama Strange Tales of Liaozhai.
Directed by Ma Wenhan, the show takes a behind-the-scenes look at how a micro-drama is produced, covering everything from script refinement to casting and shooting.
