A success story held by a stitch
By overcoming challenges, national-level inheritor merges traditional embroidery techniques with innovation, teaching others and attracting international brands, Huang Zhiling and Peng Chao report in Chengdu.
The embroidery products specially designed for the hotel by Yang's team became a hit, paving their way to the market.
In 2014, Yang's distinct embroidery products began to gain global reputation, and caught the eye of international brands which contacted her for authorization to use her creations.
Her artistic presentation combines legacies from the two ethnic groups and is flexible in creating new patterns, which draws wider attention.
The first global brand she cooperated with was a famous Japanese cosmetics company. Yang and her team spent three days creating packaging designs for its two makeup removers, earning a copyright authorization fee of 200,000 yuan.
"'Oh my, what an incredible way to make a fortune', my team members said to each other," Yang says, adding that the experience made her realize the importance of intellectual property rights.
Over the past decade, Yang has cooperated with the Van Gogh Museum and over a dozen established brands, covering fields in cars, high fashion, dining and express business.
