Social Media Digest

AI celebrations

This year's Spring Festival saw a groundbreaking integration of artificial intelligence (AI), with the debut of DeepSeek's advanced reasoning model capturing global attention.

Rather than engaging in traditional celebrations, many young people are embracing new holiday customs reshaped by technological innovation. On China's lifestyle-sharing platform Xiaohongshu (RedNote), for example, numerous users are sharing AI-generated greeting messages, expressing their amazement at the model's refined language.

"DeepSeek is a lifesaver," one netizen wrote on Xiaohongshu. "It freed me from the pressure of coming up with the right message for my mentor and instantly turned me into a master of social etiquette."

Beyond generating messages, AI is also offering fresh ways to celebrate. For example, China's internet giant Baidu allows users to design personalized New Year greeting cards, and users can upload their own photos to create unique emojis for free.

"Exchanging emojis feels more natural to young people than sending messages. We often use stickers to express blessings because it's less formal and more relaxed," a netizen told DingjiaoOne, a we-media outlet.

Even with AI's rise, the warmth and joy of the Spring Festival stay the same. This fusion of tradition and technology is breathing new life into the holiday, making it more vibrant and engaging than ever.