Qilu Bank brings benefits to customers via financial tools

During the campaign to use financial tools to support the development of the real economy, Qilu Bank has become a representative example for supporting the development of small and micro-sized enterprises through practical action.

At the end of last year, a Jinan resident surnamed Qiao, a small business owner in Changqing district engaged in the wholesale peanut oil, urgently needed to increase cash flow due to year-end stocking. Upon learning about this, the Changqing district human resources and social security bureau immediately contacted Qilu Bank and, on the same day, together with the staff members of the bureau, visited Qiao's company to understand her needs.

"As Spring Festival approaches, the orders from various supermarkets are increasing, and the warehouse stocking has already been reserved. We need funds to prepare for year-end warehousing," said Qiao.

The Changqing district human resources and social security bureau learned that the company employed demobilized soldiers and disabled workers this year, and had paid social insurance for them, making a significant contribution to employment.

After understanding the situation, Qilu Bank immediately collected customer information, assisted customers in relevant identification work and coordinated with the higher-level approval department to help customers apply for the green approval channel. With the help of Changqing district human resources and social security bureau, Qilu Bank successfully financed Qiao's company with 1.7 million yuan ($233,532) within a day, with a loan interest rate of only 1.8 percent after government subsidies. Upon receiving the funds, Qiao went to Qilu Bank to show her gratitude.

Since the establishment of the coordination mechanism to support financing for small and micro-enterprises led by the National Financial Regulatory Administration and the National Development and Reform Commission in October 2024, Qilu Bank has been actively promoting the implementation of the mechanism and the "338" working mechanism.

By setting up specialized teams, resources are efficiently coordinated. Measures such as implementing policies such as interest-free loan renewals and due diligence exemptions, using monetary policy tools to provide stable financial support, introducing list-based management, special approval channels, and other eight measures to improve the efficiency of financial services are showing effects. The bank’s approved credit exceeds 15 billion yuan, the disbursed amount has exceeded 12 billion yuan, and the number of credit clients is 3,868.

Qilu Bank is keeping pace with the digital era and promoting the digital transformation of inclusive finance. It has created the Qilu e-Finance intelligent financial consulting solution, using big data and artificial intelligence-driven tools to accurately match customer needs with financial products. Customers can apply for personalized financing solutions with just one click through the WeChat mini-program. As of now, Qilu e-Finance has provided more than 550 million yuan in funding support to small and micro-sized clients.

Qilu Bank has shown strong determination and execution in supporting small and micro-enterprise financing by providing comprehensive and multi-level financial support for them. The bank has expressed its commitment to bridging the "last mile" of financial services for enterprises, helping small and micro-sized enterprises advance on the path of development and injecting strong momentum into the development of the real economy.