Pet&Fresh store redefines pet dining in Shanghai
By He Qi |
chinadaily.com.cn |
Updated: 2025-03-10 21:06
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"E-commerce cannot achieve instant gratification. We rely on 'add-on purchases' to increase the average order value," said Hou. He adds that the "small-quantity, diverse-selection" purchasing method not only encourages consumers to boldly try new products but also cleverly avoids waste caused by pets' disinterest in large-quantity online purchases.
"Our long-standing primary competitive strategy is 'Everyday Low Price, Every Item a Bestseller.' We do not engage in any promotions but aim to offer consumers high-value pet food," Hou said.
